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Alois Lageder is a native of Alto Adige, but is likewise cosmopolitan. In the way he looks at things, in the way he deals with them. He is deeply involved with the people, the nature and the culture of his homeland. And at the same time open to innovative ideas which have inspired and convinced him. He questions traditional methods, and further develops them, or replaces them with new ones.
For over one hundred and fifty years, wine making has been a part of the history of the Lageder family. As the son of a coach maker and wine dealer, Alois Lageder’s great grandfather founded the wine cellar in Bolzano in 1855. The firm rapidly became well-known for its scrupulous selection of wines and for its emphasis on the quality of its own production and steadily grew. In 1934, the family acquired the Löwengang estate in Magrè. In the following years the family found it possible to expand still further, acquiring other vineyards in prime positions in Alto Adige. Today the company is led by Alois Lageder, who was born in 1950. His innovative ideas and strategies brought new movement in the 1980s into Alto Adige’s wine industry.
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